NHL announces Bodyarmor as its new sports drink, replacing BioSteel
NEW YORK (AP) — The NHL and NHL Players’ Association on Tuesday announced a multiyear agreement with Bodyarmor to be the league’s official sports drink.
Bodyarmor replaces BioSteel in that department after BioSteel filed for bankruptcy last year.
Three-time league MVP Connor McDavid signed on with Bodyarmor in early 2024 after previously being associated with BioSteel. McDavid on Monday night became just the fourth player to record 100 assists in a single season.
This is the latest agreement for the NHL as it’s expected to set another revenue record at roughly $6.2 billion. The league also announced a new single-season attendance record of more than 22.5 million fans in arenas.
“One of the unique things about the NHL fan is that they’re very exclusive to the sport,” Bodyarmor chief marketing officer Tom Gargiulo said. “There’s not a whole lot of overlap with other sports leagues. And then when you look at how passionate and how avid they are, it’s unbelievable. It’s one of the most passionate fans in all of professional sports.”
___
AP NHL: https://apnews.com/hub/nhl
Related articles
- Top secret D-day documents detailing the Supreme Allied Commander's final message to Allied troops w2024-05-08
Video from 2022 misrepresented as footage of Baltimore bridge collapse
CLAIM: A video taken on Baltimore’s Francis Scott Key Bridge shows a large explosion that occurred b2024-05-08Punxsutawney Phil and wife Phyllis are parents of 2 babies
Now we know what Punxsutawney Phil, the groundhog who predicts whether an early spring will arrive e2024-05-08A California dog missing since the summer is found in Michigan
DETROIT (AP) — A dog missing in California since the summer turned up more than 2,000 miles away in2024-05-08Husband of Florida woman missing in Spain is charged with her disappearance
FORT LAUDERDALE, Fla. (AP) — The estranged husband of a Florida woman who disappeared three months a2024-05-08Masked gunmen shoot Myanmar Christian leader during church service — Radio Free Asia
Two masked gunmen shot a Catholic priest in northern Myanmar on Friday morning, eyewitnesses told Ra2024-05-08
atest comment